Using Psychology to Sell Your Home in Orlando……..

Using Psychology to sell your homeWhen you’re getting ready to sell your Orlando home, you’ll want to make sure you have everything working for you.

Depending on your area, there may be several similar homes on the market, all with similar amenities.

If you want to sell your house quickly, it has to stand out and feel unique.

5 Clever Techniques That Use Psychology to Sell Your Home Quickly!

1. Numbers Do Make a Difference

Do your homework, and know the value of your home. Setting a specific price will show prospective buyers that you know what you are knowledgeable, and have invested in maintaining your home. Round numbers can make it seem like you have no idea what you’re doing. “$150k? That sounds about right!”  If you conclude that your home is worth $296k, you might want to ask $306k.

In addition, try not to list something using a whole mess of 9’s. “Our asking price is $199,999.99!.” People can see through this and can make you seem a bit shifty. The last thing you want to do is have people compare you to a car dealership. This isn’t what people are looking for when making such a large purchase.

2. Don’t Get Too Personal

You don’t want people to feel as if though they are “intruding” on your space. Put away your vacation pictures and clean the paperwork off your desk.  Making them feel uncomfortable right from the get go, isn’t the best way to sell. You want to find the balance of making the house feel “homey” without feeling too specific. Think about a catalog shoot when you are staging. You don’t have to go overboard, but include some pieces of interest that aren’t excessively powerful. This will allow people to imagine themselves in the space, so make it warm and inviting.

3. Woo Their Senses

Make people have that “WOW” feeling the minute they walk in the door. But don’t overdo it.

You don’t need to burn some exotic incense from the far east, but you do want to make sure your home is well lit with a light and pleasant smell throughout. People love the smell of a freshly cleaned home. Don’t go crazy with artificial chemicals; stick with something naturally scented like pine. Natural aromas are universally appealing, just don’t let them become overpowering.

As far as what people hear, keep music mild and low. Everyone has different tastes in music, and you don’t want to subconsciously make buyers want to leave the room.

And always…. always, let as much light in as possible. Open the curtains, open the blinds and turn on all the lights. Dark and shadowy places are often ignored.

4. Make It a Party

It’s likely that the people coming to your open house have been to a few others just like it. Do something different, and have your open house in the evening or on a Sunday for a BBQ. This will bring in a whole new crowd and will definitely make your house stand out above the rest. If you show people a good time, they will be able to envision themselves living in the house, and enjoying it just as much as you do.

5. Love at First Sight

People decide if they are going to buy within the first few seconds of seeing your home. It is up to you to make those first few seconds count. Of course, there are always exceptions to this rule, but first impressions go a long way. If your yard is overgrown or messy, people aren’t going to feel a welcoming vibe. Worse, they are going to think that if you don’t maintain your yard, you probably don’t maintain your home. Make sure your yard is well groomed and take care of some easy cosmetic fixes. (Think a new mailbox, new house numbers or some paint touch-ups.)

You will also want to give some attention to the path people take to walk in your home. Add some plants and flowers, and remove the clutter (think shoes, and misc. items by the door).

If you are ready to sell your Orlando home, we can help you with our innovative approaches! Fill out this quick form and we will contact you right away!

Or give our office a call now! (407) 738-1581

Chris

About Chris

Chris Romany is a qualified local expert in Real Estate who has a passion for helping people, regardless of their situation. He buys and sells houses full time, and is focused on property in the Central Florida area.
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